Niche advertising techniques for fishing guides and complementary businesses.
(PRWEB) November 2, 2005 -- A Minnesota fly-fishing guide seeking to market successfully online should start by defining their niche. For example, they could be pursuing customers looking for Northern Minnesota fly-fishing guide. Next, fishing guides need to decide where to spend their advertising money.
Successful niche marketing requires a basic understanding of some main concepts. They include:
1. The niche market you decide to advertise in should be a place where your prospective client hangs out. The respective place must offer what they want to read, have clubs or events that bring them together, and offer the information they are looking for.
2. The market must be large enough to allow a profit but small enough so there aren’t too many competitors.
3. The market must show they will spend money.
4. The group must be passionate about their hobby.
Fishing guides should do some research to find out what people are searching for. They can find this information by using the Keyword Selector Tool found at:http://inventory.overture.com/d/searchinventory/suggestion/
Fishing guides simply put in various questions they think prospective customers are looking for.
This Keyword Selector Tool will tell you how many times that term was searched on last month.
A search for “fishing minnesota” returned these results:
Searches done in September 2005
Count Search Term
3597 minnesota fishing
1302 minnesota fishing report
1137 minnesota fishing resort
Google also has a tool called the Google Sandbox that can help you generate a list of
Tip: Try using synonyms and other varying word choices.
Banner or Featured Advertising?
Fishing guides should opt for featured advertising when possible. Featured ads are clearly visible to everyone, whereas banners rotate through the site. The problem is that Internet users have the shortest attention spans of all mediums. They might not be around long enough to see your banner impression. This problem is likely to worsen as they add more banner ads to their sites.
Fishing guides need to advertise on a site where customers have a strong desire to keep coming back. This means that content is critical. The content should be irresistible to any fishermen, especially those that pride themselves on fly-fishing.
Anyone that enjoys fly-fishing wants many sources of information on their passion such as:
§ Fly fishing forums
§ Fly fishing reports
§ Fly fishing casting tips
§ Fly fishing equipment
§ Fly fishing guides
§ Fly fishing shops
§ Fly fishing knots
§ Fly fishing articles
§ Fly fishing downloads
The interesting fly-fishing articles, forums, and tips keep people coming back for more. The information on should be expanding consistently, fueling more links and bookmarks.
Anyone who loves to live, eat, and breathe fly-fishing, desire a resourceful fishing site. Fly-fishermen want a site where they can share stories, tips, photos, and articles with other crazed fishermen.
A fever for fly-fishing, or any other crazed obsession, must be continuously fed with new content.
A fly-fishing site that draws in hoards of people interested in your niche, is the place to a fly-fishing guide should advertise.
mnflyfishing.com is built with the obsessed fly fisherman of Minnesota in mind.